It has been a very long time since I have done a blog post and I so aplogize. Life has been a bit crazy since the last time I posted. Black and Grey Boutique is doing well. I am still marketing the branding to get the word out and get the buzz going. Sales I can say are not so good. I shortly realized that you do at times have to pay for great advertising and wow it is expensive. As you may know I did not get business loans for a reason. I did not want to have the stress of having to pay it back. So I am so glad that I did not go down that road. This year I planned ahead that sales may not come over night so my goal was to grow the brand and get the word out to the world then hope that in 2015 the sales will come. Talking to my business advisors I knew to expect this. For 2015 I do have a great deal in the pipeline. I got an exclusive deal with a new designer to showcase her line on our site and we are set to premier during New York Fashion Week in Feburary 2015 so I am so excited. I am also developing an iphone/android app as well so I am real excited about that as well. 2014 is the year of beginning and growth and 2015 will be the year that I hope to see the results of my hard labor. For now go check out my website, and also the boutique facebook page and spread the word.
Memorial Day is a special day in which we remember all that has come and gone before us and defended this country. For me this also signify the best shopping ever. The boutique has came long way from the start. We have a great fan following on Facebook (Almost 1500 fans!!!), we are gaining fans on twitter and also on Instagram. My team has been the best ever even with the ups and downs. As far as sales things are still a little slow but the name is slowly but surely getting out there. I knew that the first year of being open is usually the most difficult so I am still continuing on the journey. We got some great stuff on the boutique site so if you want to get some great summer fashions stop by. Come and check us out also on our other social media sites as well for great summer time deals.
Have a great Memorial Day Holiday xoxoxo
I just want to wish everyone a happy Easter holiday. Easter for me and my family is a very important and cherished holiday. I will always remember my mother always dressing me up in these elaborate Easter dresses and how she made my little brothers look so overly handsome for church services. I loved the Easter egg hunts she use to put on for us and also the multiple Easter egg hunts that we would participate in. The Easter dinners with the family was the main part of the holiday. We always seem to bond and reconnect with family. Now that I am grown with a daughter of my own the same traditions hold true. The Easter egg hunts, church service and Easter dinner that my family has planned for this Sunday. Most of all I cant’t wait to bring out the white. Even though it is not my favorite color of course I do like to wear white on occasion.
On another note the boutique just got some great new fashions in stock so go and check out the site as well hint hint.
Well thats all folks!!
Yes Spring is finally here for a few of us and I am so excited. I wish we all had some Spring weather but hopefully soon we all will. My boutique is offering so many cute items for the Spring and Summer I can’t help but share these fabulous pieces with all my readers. Come and visit our store site to check these great pieces out. New fashions are added every week and we also got a great sale going on as well. Let’s give Spring a huge and most needed welcome!!!
It’s been a busy few months since I last wrote. The business is going great. My team is doing very well and since they have taken over my social media marketing my social media presence has increase ten fold. Sales are still slow due to the need to increase the web traffic to my actual website which we are doing a lot of things to increase web traffic. I can still say that this has been a learning experience and I am still learning. I am so glad that I set my business up in a way that I do not have to worry about paying anyone back or worrying about bank loans when you have things like that over your head I believe the dream can turn into a nightmare. For those of you that are still contemplating starting your own online fashion e-commerce business if you need any advice let me know I will be glad to help you.
Well the first month of operations has been a great experience. I can tell you that I have learned my strengths an weaknesses. I learned that I needed help. I learned that I am out of the loop as far as this world of social media. I pretty much didn’t have a full clue on how to handle everything.
I decided to hire some extra people to help me. I was so lucky to find this team of like minded people. We had out first team meeting this week and the team got rolling. The Facebook and the Instagram accounts has gotten tremendous following since then and I am so excited that our Facebook page has gotten over 600 likes and we are gaining new followers on our other social media accounts.
The experience thus far has been rewarding and I am truly learning a lot. I am excited to see just how far my dream will go. I think and I know that I did it right this time.
Until next time
Well week 3 has been an interesting one. The Boutique Facebook page has reached over 500 likes so the word is slowly but surely getting out. Sales are still slow due to every major retailer are trying to get rid of winter items and they are having mega sales right now. My main goal is still to get the name out and draw more visits to the website. I have also decided that I just can’t do this all by myself so I am bringing on some interns. I have pretty much formed my team which will consist of 5 people. The interview process was pretty crazy I got over 100 applicants and had to narrow it down to 5 people. I am pretty excited with my new team and our goal is to pretty much grow this business. For any business to be successful the foundation has to be a strong one so I am slowly but surely building that. I can’t wait for the dream of mine to really take off. I can only say that I am truly proud of myself. Even though the profits hasn’t started to roll in yet I know that everything will happen when it is meant to happen. I set up my company to not stress over what a lot of new businesses stress over so things can only move up from here.